NoCry's founder Raino Raasuke created the company 5 years ago with one simple idea. To change the safety industry by designing safety products that would be great to use and marketing them right.

He felt that the industry was lacking innovation and could use some refreshing. The issue with safety products is that if you can't make them popular in our culture you can't get people to use them.

So he set NoCry on a course to change that by challenging the traditional business model with it's endless links of supply chain.

Learn more on their website: No Cry