On a subconscious level, we interpret colors as having various different meanings, moods and emotions.
Have you ever wondered why so many fast food restaurant chains have chosen to use yellow and red as their colors? It’s because the color combination of red and yellow makes us think “fast” and “gotta go.”
Of course, you’ve also likely heard of “warm” versus “cool” colors.
Cool colors, like blue, green, and purple, are often soothing and relaxing, while the warm colors, such as red, yellow and orange, give us feelings of passion, excitement or aggression. Some people even believe that seeing certain colors can create physical effects for a space, such as cool colors making a room feel “colder.”
Cooler hues of color are believed to stimulate more passive reactions from the brain, while the warm colors tend to elicit active brain responses.
Then we have black and white. Black being the result you get when you mix every color together, and white being the result of having no color at all. Black and white are often seen as the most simplistic and formal of all the colors.
What does the color white make you think of? Typically, it’s purity or perfection. While black tends to make us think of something mysterious or powerful.
What’s even cooler is that all of us perceive color differently, so the associations we make with each color say a lot about our individual personalities.