Nature

Lacoste Replaces It’s Crocodile Logo With 10 Endangered Species To Raise Awareness

French brand Lacoste has teamed up with IUCN's SOS (Save Our Species) — a nature conservation charity — for a limited-edition collection of polo tshirts.

The tees have logos of endangered animal species instead of the green crocodile, and were launched on the runway during the brand's show at last year's Paris Fashion Week.

The species are: the California condor, the saola, the Sumatran tiger, the Anegada ground iguana, the vaquita, the Burmese roofed turtle, the northern sportive lemur, the Javan rhino, the Cao-vit gibbon, and the kakapo.

"For the endangered species of this world, the crocodile abandons its ancestral place," say Lacoste, who had previously never changed their green croc since its debut 85 years ago.

The globally recognized logo was designed as an homage to the brand's founder René Lacoste, who was dubbed "The Crocodile" because of how he dealt with his opponents on the tennis court.

The new, limited edition logos were produced using the same green coloring and embroidery style as the crocodile.

Each of the 10 designs were produced in limited numbers, corresponding to the remaining population size of each species in the wild.

For example, just 350 polos were produced featuring the Sumatran Tiger, whose main threats are poaching and deforestation. The smallest batch—at just 30 pieces—features the California porpoise, who due to overfishing is one of the most threatened mammal species ever.

Other species include the Burmese turtle, the northern weasel maki, the Java rhino, the eastern black crested gibbon, the kakapo, the California condor, the saola, and the Anegada iguana.

Each Save Our Species polo was retailed at $185, and the total collection of 1,775 are already sold out, with the profits of each sale donated to the IUCN conservation.

However, If you'd still like to contribute to the worthy cause, you can still donate via the Save Our Species website.

This article was originally published on www.artfido.com

In an effort to raise awareness for endangered species, sports fashion brand Lacoste has replaced its iconic crocodile logo with 10 different animals, which represent species that are sadly facing extinction.

Featured on the brand's classic white polo, the limited edition collection—titled Save Our Species—marks a three-year partnership between Lacoste and the International Union for Conservation of Nature.

Each of the 10 designs were produced in limited numbers, corresponding to the remaining population size of each species in the wild.


LACOSTE - SAVE OUR SPECIES youtu.be

Source: www.artfido.com

If you found this concept inspirational or thought-provoking, please remember to SHARE the article with your family and friends on Facebook!

Uplifting

Give Your Life A Voice Of Reason With These 15 Morgan Freeman Quotes

Here are 15 powerful quotes from Morgan Freeman that can help you find your life purpose:

"Kindness in thinking or giving, creates profoundness and happiness. Kindness in saying creates an everlasting love"

"Get busy living or get busy dying!"

"Learning how to be still, to really be still and let life happen – that stillness becomes a radiance."

"Was I always going to be here? No I was not. I was going to be homeless at one time, a taxi driver, truck driver, or any kind of job that would get me a crust of bread. You never know what's going to happen."

"The best way to guarantee a loss is to quit."

"Don't be different just for different's sake. If you see it differently, function that way. Follow your own muse, always."

"I always tell my kids if you lay down, people will step over you. But if you keep scrambling, if you keep going, someone will always, always give you a hand. Always. But you gotta keep dancing, you gotta keep your feet moving."

"Insanity is coasting through life in a miserable existence when you have a caged lion locked inside and the key to release it."
"Challenge yourself; it's the only path which leads to growth."

"But I can say that life is good to me. Has been and is good. So I think my task is to be good to it. So how do you be good to life? You live it."

"If you want to see a miracle, Be a miracle."

"I knew at an early age I wanted to act. Acting was always easy for me. I don't believe in predestination, but I do believe that once you get where ever it is you are going, that is where you were going to be."

"When you have made your choice, it is providence that is your guide. Good, bad, or indifferent. Your fate lies in that."
"As long as you feel like a victim, you are one."

"I once heard a wise man say there are no perfect men. Only perfect intentions."

Are you still searching for your life purpose? You won't believe what the science of Numerology can reveal about you!

That's right, the numerology of your birth date can reveal surprising information about your personality.

Unlock the messages hidden in your Personality Code now with your free personalized video report!

Click HERE to enter the energy gateway and discover what Numerology says about your life using only your Name and Birth Date!

Image credit: Truth Theory

If you found these words of wisdom helpful or inspirational, please remember to SHARE the article with your family and friends on Facebook!